According to Creative Media Awards, there are multiple media awards that were given in 2012. These awards are labeled as branded entertainment, business media, content marketing, creativity, media planning, and many others. Looking through the website the most interesting award was given to Aquafresh Nurdles. This campaign incorporated TV, video on demand, digital and print media. This increased the kids attention and got them excited about brushing their teeth.
The main competition that Aquafresh was faced with was Crest and Colgate.
Strategy and challenge?
Their strategy was to run this particular song that ran each evening at 7:58 p.m.. Thinking that children would heard this sing and would encourage them to want to brush their teeth. I think their toughest challenge was the large amount of competition. There are countless toothpaste companies so the individuals who launched this particular campaign knew they would be faced with competition.
This campaign incorporated TV, video on demand, digital and print media to reach their particular audiences.
Looking at the outcome, the consumption increased 95%. This campaign was extremely successful.