Future of Broadcast

Success in advertising:

Radio and TV are still very popular when it comes to dealing with advertising. According to Bryce Edwards, owner of KGNC, there are 19 commercial radio stations in Amarillo, TX. Among these 19 radio stations, it is estimated that 97% of individuals in Amarillo consume radio in a course of week. Statistically speaking, it is believed that 74% consume TV in a course of a week in the Amarillo area. Both of these percentages are significantly higher than I anticipated. Advertising for these 2 mediums are continually growing and becoming more successful for the media buyer.

Ratings: 

Arbitron, the rating system for Radio is a necessary tool when estimating radio advertisement. It provides various information regarding the successfulness in each radio station. It also provides charts, surveys, and other tools to help increase consumer behavior. Like Arbitron, Nielsen is the rating system for TV and is also a necessary tool when measuring TV consumer behavior. When browsing this website, it was evident that the website was made web friendly. It was easy to gain access to a variety of information and was very helpful when looking for statistics and data.

Advantages and Disadvantages of Radio: 

Radio and TV both have many advantages and disadvantages when looking at advertising. First, radio is probably one of the cheapest ways to advertise a product or service. It is also very flexible when deciding on when and where to advertise. Radio allows individuals to target a niche market which can be helpful when the product or service is very targeted. I believe the biggest disadvantage to radio is the “easy click.” When sitting in my car and an advertisement starts to play, I am more willing to change the station to another more quickly than if I was watching TV. The new technology has also allowed the creation of Pandora and Sirius has also made it difficult for Radio advertisers to target their market. I believe that since radio is constantly changing and there is other means of listening to music, there is going to have to be another alternative found in order to stay alive in the advertising world.

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Advantages and Disadvantages to TV:

TV is able to target to a large audience with the use of visuals and creativity. They’re also allowed to provide live coverage as well as flexibility when creating an advertisement. Although there are many advantages to TV, disadvantages such as clutter is very difficult to break away. Also the cost of an advertisement is usually much more expensive than other mediums. With DVR being created, some have the advantage of skipping over the advertisements, therefore making it extremely difficult for advertisers to find a way to make sure their target audience is seeing their message. TV has always been very popular when it comes to advertising and I truly believe it will continue to be successful.

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