Are Social Games the next Advertising frontier?

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Increase in Social Game advertising:

Recently, there has been a significant increase in Ad spending on social gaming. There are many factors believed to have caused this increase. Ad spending has increased 60% since 2009, according to eMarketer. Advertisers are realizing that millions are spending their time playing social games and they see the potential of capturing this audience. Social Game Media offers clients the ability to reach customers across the full spectrum of online advertising channels. This website is very accessible and offers different types of campaigns and clients.

Engagement:

Social gaming advertising offers advertisers to better track down how much engagement they are getting when the audience is playing a particular game. With TV and print, it is very difficult to target who the ad is affecting. With social gaming there are surveys and other features that allow advertisers to gage this.

Audience:

Some social games have a bigger audience than prime time TV. Farmville for example, had 30 million players per day. Not to mention most social games are becoming free to play, it is capturing a larger audience. Games are also becoming easier to learn and very basic which allows the target market to broaden.

Brands:

Brands are now becoming part of the game. For example, Old Navy launched themselves in a game called, It Girl, and players were able to purchase clothing within the game. “They’ve very much integrated their brand into the game experience,” Wexler said about the integration.

Awards:

Who doesn’t like awards? With social gaming, advertisers are offering different types of prizes. Either, free give aways or other various awards that attract the audience to spend more time on these games.

 

 

Future of Magazines and Newspapers

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Magazines and Newspaper advertising remain very popular among different types of entities. According to our media sheets, they’re many advantages to Magazine advertising as well as Newspaper advertising. Along with these advantages, disadvantages also play a role when advertising.

Advantages/Disadvantages to Magazines:

First off, magazines are very targeted and tend to market to a niche audience. Also with the ability to use color and creativity it broadens the horizon for a stronger, more catchy advertisement. Magazines also allow flexibility, involvement, and services. With these unique features it is easier to measure the audience of a particular magazine. Although magazines have their advantages, it is very expensive to advertise in magazines. Clutter and lead time are also factors when dealing with the negativity of magazine advertising.

Advantages/Disadvantages to Newspapers: 

According to the Newspaper Media sheet, locally, newspapers are able to run without much competition. This is very different from other mediums who are facing clutter and competition within their medium. Also, newspapers tend to be more communitive in small towns. Unfortunately, they’re many disadvantages to newspapers. I believe the biggest is it’s becoming very outdated. Subscriptions are quickly decreasing and the content isn’t as interesting and up to date as other mediums may be. It also is believe to be static and environmentally negative. Who owns the media, is a great website to look at. In the link, it shows the top newspaper companies and other various information that can help when focusing on advertising.

Measurement Company:

Both magazines and newspapers are measured by the Audit Bureau of Circulations. According to their website, ABC is a “not-for-profit membership organization that exists for the benefit of advertisers and the media they use. How do they do it?  “AAM connects advertisers, advertising agencies and publishers to discuss challenges, successes, issues and trends in the media industry.” This business has been around for many years and continues to be very successful and helpful to advertisers.

Future of Broadcast

Success in advertising:

Radio and TV are still very popular when it comes to dealing with advertising. According to Bryce Edwards, owner of KGNC, there are 19 commercial radio stations in Amarillo, TX. Among these 19 radio stations, it is estimated that 97% of individuals in Amarillo consume radio in a course of week. Statistically speaking, it is believed that 74% consume TV in a course of a week in the Amarillo area. Both of these percentages are significantly higher than I anticipated. Advertising for these 2 mediums are continually growing and becoming more successful for the media buyer.

Ratings: 

Arbitron, the rating system for Radio is a necessary tool when estimating radio advertisement. It provides various information regarding the successfulness in each radio station. It also provides charts, surveys, and other tools to help increase consumer behavior. Like Arbitron, Nielsen is the rating system for TV and is also a necessary tool when measuring TV consumer behavior. When browsing this website, it was evident that the website was made web friendly. It was easy to gain access to a variety of information and was very helpful when looking for statistics and data.

Advantages and Disadvantages of Radio: 

Radio and TV both have many advantages and disadvantages when looking at advertising. First, radio is probably one of the cheapest ways to advertise a product or service. It is also very flexible when deciding on when and where to advertise. Radio allows individuals to target a niche market which can be helpful when the product or service is very targeted. I believe the biggest disadvantage to radio is the “easy click.” When sitting in my car and an advertisement starts to play, I am more willing to change the station to another more quickly than if I was watching TV. The new technology has also allowed the creation of Pandora and Sirius has also made it difficult for Radio advertisers to target their market. I believe that since radio is constantly changing and there is other means of listening to music, there is going to have to be another alternative found in order to stay alive in the advertising world.

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Advantages and Disadvantages to TV:

TV is able to target to a large audience with the use of visuals and creativity. They’re also allowed to provide live coverage as well as flexibility when creating an advertisement. Although there are many advantages to TV, disadvantages such as clutter is very difficult to break away. Also the cost of an advertisement is usually much more expensive than other mediums. With DVR being created, some have the advantage of skipping over the advertisements, therefore making it extremely difficult for advertisers to find a way to make sure their target audience is seeing their message. TV has always been very popular when it comes to advertising and I truly believe it will continue to be successful.

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