Media Math

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Did I just read math?

Media math? Yes, these two terms do correlate with each other. According to the text book, most companies hire media agencies, manufacturers, researchers, and advertising agencies. Within these roles, one must know how to deal with numbers and know how to look at data and know what you are seeing. Believe it or not we are surrounded around math. Knowing how and what to calculate within the company is imperative. Also, knowing how to analyze the target analyses, geographic, analyses, and scheduling analyses is a must.

Is media all measured the same?

No, each medium is different in how it delivers an audience and so each medium is measured in a different way. According to Nielsen’s homepage, they are defined as a tracking company that views behavior down to the second, revealing detailed programming and commercial engagement which aides in helping clients create precise cross-platform plans. American Idol is the prime broadcast for the week of January 21, 2013. Here is a continued list of other popular TV shows. I was very surprised to see that American Idol had topped the two spots with a 9.3 rating and a 8.8 rating. My main question is where is the Bachelor on this list? No acceptable. Anyways, it’s interesting to see the changes in the ratings. Each week, the ratings fluctuate. That is why it is very important to research the audience, geographic, and scheduling analyses. A company will be unsuccessful if they choose not to do their math.

How Nielsen works?

This is an interesting video how Nielsen works as a company and their way of sampling each household. It’s amazing to see how precise they can be while targeting each individual family. Who knows what they will be able to do in 10, 15, or even 5 years.

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