Food, Beer, and fun times
The Super Bowl involves food, beer, and fun times. It has evolved into an event rather than just a game. This year, the Raven’s and 49er’s will face each other in Superbowl 2013. Consequently, the head coaches of the two teams are brothers. Anyways, there are many factors that advertiser’s face while deciding whether or not to pay the enormous amount of money that comes along with having an advertisement played during the game.
Why do advertiser’s decide to pay millions for 30 seconds?
According to an article from ABC news, the Super Bowl is the largest TV audience of any year. Last year more than 111 million watched the game. Clearly, advertisers not only get a large audience, but many people tune in primarily to watch the advertisements played during the game. Also, experts believe if a company is able to break through the noise of other advertisements, they will be able to create awareness and differentiate their brand from the others.
Just how much is an advertisement for the 2013 Super Bowl ?
According to a Yahoo article, it will cost up to $3.8 million dollars per 30 second slot for 2013. Yes, I said it. Not to mention the cost of creating the advertisement (which clearly isn’t cheap). Advertisers know this is the perfect opportunity to set themselves apart from other companies. According to an article from USA today, Volkswagen could spend close to $10 million in hopes of creating brand awareness and increase sales. This would be far more than any other single marketing expense on tap for this carmaker in 2013.
The textbook explains that television channels has grown tremendously and has created fragmentation within the media. In this case however I don’t think fragmentation will play a role in the Super Bowl. I believe on February 3, 2013, millions will be tuning into the Super Bowl.
Favorite Super Bowl commercial you ask?
Well media as we know it involves countless hours spent watching television, facebooking, texting, and browsing. You name the type of media and I’m POSITIVE there is someone around the world spending the majority of their time using it. Which makes me wonder, what did students like me do with their extra time before TV, cellphones, and computers? When did advertising begin? We are engulfed with different forms of media each day, so much that 230,060 years were spent on social media in just one month. (a little insane if you ask me.) We live in an age where media is impossible to live without, and who knows what the future holds for the world of media.
Before our time, media began through the use of advertising. Believe it or not, advertising began over three thousand years ago by ancient Babylonians and Egyptians. According to the textbook, ancient Babylonians put up posters to make announcements to their local community. Also, graffiti was splashed across the walls of Pompeii and the stone of obelisks of ancient Egypt, delivering the earliest sales promotion messages. Media quickly became successful and slowly evolved into something bigger.
According to an article from Ad Age, the first newspaper advertisement was published in 1704. Media began to grow significantly. Radio, motion picture, computers, and internet all emerged and became a thriving industry for advertisers as well as consumers who use these forms of media. Without these forms of media, advertising simply would not survive. Although the evolution of media has many positive aspects, there are many downfalls as well. According to the textbook, audience fragmentation and media clutter have become two of the biggest challenges. Advertisers are having to come up with more creative ways to set their brand apart from others while continuing to use these forms of media.
Media has changed so much over the years that it is near impossible to predict what the future will hold. I believe it will continue to shape the way we spend our lives. This has many positive and negative aspects however. It worries me at times that younger children will forget what it’s like to be a kid. I remember my fondest memories are playing outside and not relying on the next Facebook comment, text, or Twitter post that comes through my phone. I was innocent and did not worry about media and that’s how it should be, as a kid that is.
Regardless as to how I feel, media will continue to change rapidly and as individuals we must keep up with how media is changing or we will become unconnected with the world we once knew.